What does this woman want in a car?
It seems the automotive industry is finally taking women seriously when it comes to buying cars. I remember years ago I went by myself to by a car and was totally ignored at the first dealership I visited. I decided to take my husband with me to the second dealership (the first one was not worthy of my money now) and I got tons of attention. I was not amused.
I bought the car I wanted from the second dealership and then drove by the first dealership to let them see all of the money they did not make from my sale.
It drives me crazy when I hear commercials suggesting women care more about cup holders than performance or safety when buying a new vehicle. In fact, new information seems to suggest that women take longer to decide on what car they want and visit more dealerships when shopping around to get the best deal. If there is one thing I know how to do – it is shop.
I love those commercials for the 08 Cadillac CTS where Kate Walsh (of Grey’s Anatomy) not only shows she is informed on the features of the car, but that she can be sexy and informed at the same time. It is about time the automotive industry started giving women the attention they deserve. It’s only a few decades too late.
What do I want in a car? I want something that looks great and drives even better. I want the convenience of a luxury car without breaking the bank. I want a plush interior that can be easily cleaned when the family gets out of the car. I want comfort AND functionality. I want a car that plays my iPod without fumbling through the glove compartment. I want a car that I know I can depend on to will get me from A to B over and over again without a worry. In a gist – I want it all!
But most of all, the next time I go to buy a car by myself, I want the salesperson to take me seriously as a female consumer.